How To Utilize The Power Of AI To Help Your Business Grow

Thursday 11th May 2023 Elizabeth Kent

As AI drives £4.6bm profits in the first quarter this year for Meta, what benefits could it possibly bring to your business in the future?

AI is developing at a rapid rate. We have all seen the news headlines so here are three aspects of its uses, for social media, to keep abreast of:

1) Improve User Experience

AI can improve the overall user experience with faster more tailored responses using algorithms which help tailor the options to the need of your customers.

‘Our community continues to grow,’ said chief executive Mark Zuckerberger. The number of people on Facebook everyday has risen to just under 3 billion. Meta sees ‘an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful,

2) Enhanced customer Intelligence

AI can recognise and learn the behavioural patterns of your customers quickly enabling it to predict future likes and behaviours.

3) Smart Analysis -

AI enables a smart analysis of your business and customers, with its support to recognise the ads and campaigns which are achieving the biggest reach and reaction it can be used to promote these at effective moments, potentially driving sales.

it is important to acknowledge the challenges that the speed of the developments within the AI field can bring, recently Dr Hinton (regarded as the Godfather of AI) resigned from Google warning about the dangers of rapid developments in this field.

“Sarah Cardell, chief executive of the Competition and Markets Authority (CMA), said so-called foundation models such as the software behind ChatGPT had the potential to "transform the way businesses compete as well as drive substantial economic growth", but she said it was crucial that the potential benefits were "readily accessible to UK businesses and consumers while people remain protected from issues like false or misleading information.”

Used well, AI may have the future potential to drive your business forward, but it is important to be aware of both the risks and the future possible sizable benefits.

AI can learn, predict and affect human behaviours which has the power to be transformative for both good and bad.

As this technology continues to rapidly develop you need to ensure you stay informed and think carefully about how the immense power AI holds, can be used to drive your business growth safely and effectively.

Want to know how to get the latest news on AI? Aside from visiting the popular news websites, you can set up Google alerts to let you know when new information is available here:

If we can be of any further help when it comes to understanding AI and how it might work within your business, get in touch