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7 Reasons Your Company Should Care About TikTok

Social media platforms are to digital marketing what air is to life.

Most companies use a plethora of these, including Facebook and Twitter, and quickly climbing in the ranks of popularity is TikTok.

TikTok is a video-sharing app (primarily) which boasts a sizeable userbase and the platforming of millions of brands across the globe. Let’s talk about what makes it relevant to you and your own brand’s interests.

  1. One Billion Monthly Active Users Here’s a fact you really can’t avoid: TikTok is significantly popular when it comes to users. Hitting headlines everywhere in 2021 was the revelation that TikTok has surpassed Facebook and even Google in being the most visited site globally.You really don’t want to miss the boat on this one - after all, according to data from Hootsuite’s 2022 Social Trends report, 36% of marketers indicate they plan to up their investment with 38% planning to maintain—a dramatic jump from 2021’s stats of 13% planning to increase their investment, and only 5% planning to maintain.

  2. Potential For Making It Big AKA Going Viral With such a large audience to tap into, the potential for getting that viral video is immense. Of course, videos with great engagement (whatever the numbers) will lead to further exposure to your brand and the products or services you offer. TikTok’s algorithm can also play heavily in your favour, as explored in this article The TikTok Algorithm Explained by Sprout Social.

  3. Cross-Platform Sharing Something that’s been attributed to both TikTok’s success, as well as the success of brands using the platform, is the ease of sharing content from one platform to another. With just two clicks, creators and users alike are able to easily download videos to their camera roll as well as directly share them to countless channels including Whatsapp, Snapchat, Instagram and more. One big appeal of this is that these videos are always watermarked with your TikTok username - so your content can’t easily be stolen.

  4. Ease of Content Creation With impressively organised and valuable tools for video editing on your smartphone, TikTok makes it easy to play around with its effects, cut and splice different clips together and more.

  5. Constant Innovation TikTok is ahead of the curve – Their wide range of filters, effects and features speak for themselves. Just this month, a new voice changer effect was released, in real-time modifying users’ voices to entirely different dialects and pitches. The new TikTok shop has also been widely successful, as documented here by Forbes.

  6. Creator Resources TikTok’s business hub is a one-stop shop for everything you need: checking accessibility features, understanding community guidelines, viewing analytics and trends, learning about future milestones for TikTok and more! We recommend checking out this article from TikTok: Creative Solutions: The Ultimate How-to Guide.

  7. Finally… You Don’t Need To Spend Any Money to Achieve Success Although you absolutely can up your investment by looking into promoting your posts via advertisements and even influencer sponsorships - the best part about TikTok is that you can reach massive success and exposure without spending a penny. All you need to get started is a working phone, a TikTok account and the advice we’ve shared here and you’re all set.

For more information on TikTok and how to make it work for your brand, we recommend taking a look at our other blogs Have You Tried TikTok? and 5 Mistakes Commonly Made On TikTok.

If we can help with your TikTok content creation, strategy or digital marketing approach, book a 15-min complimentary discovery call here -


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