Brief

​Elements Of Nature, a premier swimming pool company, had been relying on its product supplier for marketing efforts. However, this dependency yielded limited return on investment (ROI), prompting the need for a more dynamic and direct marketing approach to better showcase their expertise and attract high-value clients.

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Approach

​To address these challenges, a comprehensive marketing strategy was implemented. This approach involved enhancing their digital presence, targeted advertising, email marketing, and featuring the company in relevant publications. Here’s how the strategy was executed:

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Social Media Presence:

Facebook and Instagram Setup: Business profiles were created and optimised on Facebook and Instagram to highlight Elements Of Nature’s projects, customer testimonials, and expert tips on pool maintenance and design. Regular posts and engagement helped build a community around the brand.

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Targeted Meta Advertisements:

Meta Ads: Tailored advertisements were designed for Facebook and Instagram, targeting affluent homeowners and businesses interested in high-end swimming pool installations and renovations. These ads showcased the unique features and exceptional quality of Elements Of Nature’s offerings.

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Email Marketing:

Mailchimp Campaigns: Monthly newsletters were sent out using Mailchimp, featuring project highlights, special promotions, and valuable content on pool care and design trends. These emails helped maintain engagement with potential and existing clients.

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Magazine Features:

Editorials and Ads: Elements Of Nature was featured in industry-relevant magazines. Editorials and advertisements in these publications helped reach a wider audience and establish the company as a leader in the swimming pool industry.

 

Outcome

​The strategic marketing efforts led to remarkable outcomes for Elements Of Nature:

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Increased Enquiries: The new marketing strategy resulted in a significant increase in calls and enquiries, directly translating to more business opportunities.

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Industry Recognition: The company received several industry awards, enhancing its credibility and reputation.

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Enhanced Marketing Collateral: A new printed brochure and business cards were developed, providing professional and visually appealing materials for client interactions.

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High-Quality Media Content: Professional site videos and photographs were produced, showcasing the beauty and quality of Elements Of Nature’s projects. These media assets were used across various marketing channels to attract potential clients.

 

Services Used

​To achieve these outcomes, Elements Of Nature utilised the following services:

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Social Media Package: Management of social media profiles, including content creation, posting, and audience engagement.

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Marketing Consultancy: Expert advice and strategic planning to transition from supplier-dependent marketing to a more direct and effective approach.

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Video Creation: Professional production of site videos and photographs to visually capture the essence of their projects.

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Award Writing Package: Assistance in preparing submissions for industry awards, which helped gain recognition and credibility.

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Public Relations (PR): Securing features in magazines and managing the company’s public image and media relations.

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