Brief​

Mark Solomos M.D., a renowned plastic surgeon, sought to elevate his brand's awareness and increase patient enquiries over 12 months. The goal was to position Dr Solomos as a leading expert in the field, highlighting his exceptional skills and services. The challenge was to create a multi-faceted campaign that would engage a diverse audience through various digital and traditional media channels.

 

Approach​

To achieve these ambitious goals, a comprehensive and integrated marketing strategy was implemented for Mark Solomos. This approach combined national publications, social media engagement, targeted advertising, and strategic content creation. Here’s a breakdown of the tactics used:

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National Publications: Articles and features were secured in high-profile national publications. These publications provided credibility and a broad reach, establishing Dr. Solomos as a thought leader in the field of plastic surgery.

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Instagram Lives: Regular Instagram Live sessions were held, where Dr. Solomos discussed various topics related to plastic surgery, shared patient success stories, and answered questions from the audience. These sessions helped build a personal connection with potential patients and showcased his expertise in real time.

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Facebook Adverts: Targeted Facebook advertisements were deployed to reach potential patients based on demographic data, interests, and online behaviour. These ads highlighted Dr Solomos’s services, success stories, and patient testimonials, driving traffic to his website and enquiry forms.

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Blogs and SEO: A content-rich blog was maintained, featuring informative articles about the latest trends in plastic surgery, patient care tips, and the benefits of various procedures. SEO best practices were employed to ensure these blogs ranked highly on search engines, increasing organic traffic to the website.

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TV Features on Channel 4 and ITV: Dr Solomos was featured in TV segments on Channel 4 and ITV, where he discussed the impact of plastic surgery and shared his professional insights. These appearances significantly boosted his visibility and credibility.

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New Social Media Platforms: The brand was launched on TikTok and YouTube Shorts, creating engaging short-form video content that reached younger audiences and expanded the brand’s digital footprint.

 

Why This Approach Works Well​

This multi-channel approach leverages the strengths of each platform to create a cohesive and compelling brand narrative. National publications and TV features provide credibility and a broad audience reach, while social media platforms allow for direct engagement and real-time interaction. Facebook adverts and SEO-driven content ensure sustained visibility and targeted reach, driving consistent traffic and enquiries. By tapping into both traditional and digital media, the strategy maximized brand exposure and engaged potential patients at various touchpoints.

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Outcome​

The results of this comprehensive strategy were outstanding:

Brand Exposure: Dr. Solomos’s name was seen by over 3 million people through various channels.

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Blue Tick Confirmation: His Instagram account achieved blue tick verification, enhancing his online credibility and trustworthiness.

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TV Interviews: The TV features on Channel 4 and ITV not only increased his visibility but also solidified his status as a leading expert in the field.

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Brand Reflection: The quality of Dr Solomos’s services was effectively reflected through consistent branding across all platforms.

New Social Media Launches: The launch on TikTok and YouTube Shorts introduced Dr. Solomos to a younger demographic, expanding his reach and engagement.

 

In conclusion, the strategic blend of national media, social engagement, targeted advertising, and SEO proved to be a powerful formula for increasing brand awareness and driving enquiries for Mark Solomos M.D. Over a 12-month period, his brand not only reached new heights but also set a solid foundation for continued growth and success in the competitive field of plastic surgery.

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