The successful outcome of this event and how it was saved from cancellation by Social Fireworks, was featured in the press.

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BRIEF

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The client had their annual event at the Hop Farm, Kent coming up in 8 weeks and had only sold 10 tickets, out of 1,000s available.

 

A prestigious event that had the potential to make money for the company from various avenues, they were at the point of having to make a judgement call on cancelling, when at the last moment they decided to enlist the help of Social Fireworks Ltd to replace their current marketing agency. 

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APPROACH

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With little time to spare, Social Fireworks Ltd worked with the client and reviewed all current marketing activity immediately. Social Fireworks Ltd advised on a complete overhaul and advised a bespoke approach considering the shortage of time; changing the keywords, imagery, content and selling-points. Also, to change the level of content (blogs, posts, imagery, videos) going out on Facebook, Instagram and Twitter. Bespoke emails were sent to the stall-holders too, with optional extras, utilising their attendance.

 

The whole marketing strategy much more personal to the venue, thanks to Social Fireworks. 

 

 

OUTCOME 

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The event went ahead as planned, with ticket numbers increasing by 2,840%. The event was so well attended, the client was able to run another event six months later, utilising the marketing help of Social Fireworks Ltd. 

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SERVICES USED

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1. Marketing Consultancy

2. Social Media Monthly Management

3. Social Media Lead Adverts

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The successful outcome of this event and how it was saved from cancellation by Social Fireworks, was featured in the press.