Brief​

Dent Rewind, a dent bodywork shop in Tunbridge Wells, was investing £500 monthly in print advertising but seeing minimal return on investment (ROI) in the form of calls or enquiries. The challenge was to shift from traditional print advertising to a digital strategy that would increase visibility, generate more leads, and provide a measurable ROI.

​

Approach​

To address this challenge, a modern and dynamic marketing strategy was implemented. The approach focused on creating engaging monthly content, including photos and videos showcasing their work, coupled with targeted advertising on Meta platforms (Facebook and Instagram). Here’s how the strategy was executed:

​

Monthly Content Creation:

Photos of Work: High-quality photos of completed projects were regularly captured and shared on social media. These images highlighted the precision and quality of Dent Rewind’s services, attracting potential customers.

 

Video Creation: Engaging videos were produced to showcase the repair process, customer testimonials, and before-and-after transformations. These videos were designed to captivate the audience and demonstrate the shop's expertise. 

​​

Meta-Targeted Advertising:

Facebook and Instagram Ads: Targeted ads were created and optimized for Facebook and Instagram. These ads were tailored to reach individuals in Tunbridge Wells and surrounding areas who were likely to need dent repair services.

​

Ad Campaigns: The ad campaigns included promotions, special offers, and success stories to entice potential customers to take action.

​

Trackable Client Data:

Data Collection: Systems were put in place to track all incoming calls and enquiries. This allowed Dent Rewind to collect detailed client data and monitor the effectiveness of the campaigns.

 

Why This Approach Works Well​

This strategy leverages the power of visual content and targeted digital advertising to reach a broader audience more effectively than traditional print media. Photos and videos provide tangible proof of the shop's capabilities, creating trust and interest among potential customers. Meta-targeted advertising ensures that the content reaches the right audience, maximizing the chances of generating leads. Additionally, the ability to track all client data and enquiries provides measurable results, allowing for continuous optimization of the marketing efforts.

​

Outcome​

The outcomes of this strategic shift were significant and measurable:

​

Increased Enquiries: Dent Rewind received an average of 70 calls a week, a substantial increase from their previous print advertising results.

​

Trackable Data: All client data and enquiries were fully trackable, providing valuable insights into customer demographics and campaign performance.

​

Higher ROI: The digital strategy not only increased the volume of enquiries but also provided a much higher ROI compared to the previous print advertising efforts.

 

Services Used​

To achieve these results, Dent Rewind utilized the following services:

​

Social Media Package: Comprehensive management of their social media presence, including content creation, posting, and engagement.

​

Marketing Consultancy: Expert advice and strategy development to transition from print to digital marketing effectively.

​

Video Creation: Professional production of engaging video content to showcase their services and success stories.

 

In conclusion, by shifting its marketing strategy from print to a focused digital approach, Dent Rewind significantly boosted its visibility and lead generation. The combination of compelling visual content and targeted advertising on Meta platforms proved to be a highly effective strategy, delivering a substantial increase in calls and a clear, trackable ROI. This case study highlights the power of modern marketing techniques in transforming business outcomes.

​